The Secret Habits that Fuel Breakthrough Results

We've studied innovation across history, geography, and discipline to identify the fundamental mindsets and habits of breakthrough thinkers. In this e-book, we have distilled seven key lessons from the practices of archetypical innovators, Jeff Bezos and Steve Jobs. These leaders, who each disrupted multiple categories through era-defining innovations, share a surprising number of qualities in their ways of thinking and acting. These traits are attainable to anyone who is willing to learn them.

What this means is that you don’t have to be somebody particularly brilliant in order to become an innovative person. All you have to do is think in this brilliant kind of way. We will teach you how.


Drawing upon biographies and insider stories, we break down several foundational tools that anyone -- regardless of industry, geography, or domain -- can apply to their work to increase the likelihood of breakthrough results.

You will learn:

  • how to find inspiration in unexpected places

  • the counter-intuitive approach to beating folks trying to put you out of business

  • how to ruthlessly evaluate your innovation portfolio

  • turn critics into catalysts

  • how to make sure you don't lose your best ideas

Get our free e-book now. For Bezos and Jobs, their unique way of looking at the world is/was their most valuable resource, and now the same can be true for you too.

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